About Us

The Pure Mix is a direct new media company, which was originally created as an low-cost audio streaming alternative for online radio stations.  Today, The Pure Mix has expanded to encompass everything that operates internet radio.    From the aspects of operating, monetizing and promoting internet radio, The Pure Mix is your one stop shop.

The Story: Going back to before The Pure Mix was born, our staff created and ran an online radio station. Switching from provider to provider due to high prices and “ending” special promotions, we soon realized that there needed to be a new alternative in streaming. One that would provide a far and honest service, one that would not hurt your pocket book and one that would grow with your station.

In 2003, we started to offer streams on a private level, just from word of mouth we grew with unprecedented demand.  After outgrowing two datacenters, we have positioned ourselves to be able to grow with our clients while offering them one of the best services at nearly half the price.

In 2011, The Pure Mix shifted to development and management of internet radio stations and was spun off from its parent company.

In 2012, The Pure Mix launched the TPM Ad Network, which provides advertising and serving solutions to it’s internet radio partners

In 2016, The Pure Mix launched a private royalties management service.

Today The Pure Mix operates in multiple datacenters from the Chicagoland Suburbs to New Jersey, providing management and development of today’s leading internet dance stations.


Primary Datacenter
DuPoint Fabros Chicago (Main)


Parent Company
The Pure Mix, LLC

Ad Network Launch

Management Team
Manny Esparza
Gregory Schweitzer

Internet Radio Experience
14 years

Contact Information
The Pure Mix
332 S Michigan Ave
Ste 1032 #F497
Chicago IL 60604-4434